Wayne Rooney In The Write The Future Nike Advertisement
This new Nike World Cup advertisement - Write The Future, really got me thinking on how big this World Cupreally is, not just for the fans but for so many players as well. we are in that era of the modern game where just one flash of brilliance is enough to set you up for a lifetime. One upset is all it takes for a country likeHonduras or Algeria to be elevated onto a global platform with the whole world applauding them. Their future, is now.
Now let us flash back a little. Germany 2006, the venue for the Fifa World Cup had a lot of stars in the making. Back then, who was Franck Ribery? Who would have imagined a random pick by Domenech would go on to become such a big superstar. The same goes for a lot of other players too. For them, they were playing back then to be the stars of today.
The Future Is Now, we are living the promises of the last world cup.
Quite simply, its Make or Break. In that Nike ad (write the future), I enjoyed the Rooney bit in it. Yes, from being Knighted by the Queen to becoming a groundsman living in a trailer might seem a little far-fetched but it sends the message across dosen't it? I even love the way Cannavaro was 're-invented'! From being brandished a 'has been' with no club willing to sign him, El Capitano (in the ad) literally transforms back into the superstar he was in the years gone by. His future too depends on now.
What is also very interesting is that the World Cup is finally becoming a 'global' event. Not that it wasn't in terms of viewership but now its in the form of the team rosters as well. Asian and African nations were always 'making up the numbers' in every major World Tournamnet so far. Not anymore. They are only getting stronger and stronger. Ivory Coast, Ghana, Japan, USA, South Korea, South Africa will more than just be filling in slots in this year's tournament, amd I firmly believe that the future of the many World Cups that will be held over time is in their hands only.
Moving into specific players, unlike the '06 World Cup, this one has the potential to transform existing superstars into world class legends. The likes of Lionel Messi, Cristiano Ronaldo, Wayne Rooney and Wesley Sneijder aren't yet at the same level as Maradona, Pele and Zidane. The future, that is 'Estadio Cristiano Ronaldo'and 'Sir Wayne Rooney' relies completely on them being able to deliver now.
As for the upcoming 'potentials', it's time to make money son! With the inflated transfer market and ridiculous wages that players are being pampered with, one decent tournament is enough to set you up for a life time.
Flashing lights, red carpets, luxury cars, etc all await you at the end of this long tunnel called the 'World Cup'. Marek Hamsik, Carlos Vela, Yoaan Gourcoff (check spelling) and Milos Krasic are all set to be driving Bentley's to their million pound homes in the future.
This is me being an obedient fan of Nike and literally 'Writing The Future'as I see it.
Predicting the future should not be too tough these next two months. It is time now for the stars of the 2014/18/22 World Cup to show us their faces. Will Ghana be World Champions? Will Messi retire a legend? Will Carlos Vela make his dream move to Barcelona?
Well, stay tuned. For the Future...is NOW.
